We were tasked by Te Whatu Ora to design a brand to be used for immunisation drives throughout New Zealand’s Pasifika communities. The Pasifika Wellness Fale concept held immense potential for public health and community well-being in that the brand acted as a unifying force, resonating with the Pasifika community's cultural values and traditions while emphasising the importance of immunisation. By incorporating Pasifika motifs and symbols, it created a sense of familiarity and trust, encouraging many of our community members to actively participate in the drive.
The brand “The Pasifika Wellness Fale” effectively conveyed the campaign's core message to Talanoa, talk about immunisations with an medical professional. The next objective was safeguarding health and protecting loved ones, thus motivating individuals to take action and get immunised. In doing so, it played a vital role in enhancing public health and building resilience within the Pasifika community, ultimately contributing to a healthier, stronger community.