Designing a "Shoo the Flu" national immunisation campaign tailored to Pasifika audiences represented a culturally fun approach to community health promotion. The campaign incorporated a virus personified by a very well known social media personality “Uce gang”, who’s social reach within target audiences was impressive. The campaign used Pasifika families, pasifika languages and footage of the local areas and people within the community in our advertising.
It would emphasise the collective responsibility of Pasifika communities in protecting their loved ones and elders from the flu. By aligning with Pasifika values of family, community, and caring for one another, this campaign can foster a sense of unity and resilience in the face of illness.
Through culturally appropriate messaging and engagement, "Shoo the Flu" can play a vital role in increasing flu vaccination rates within the Pasifika community, promoting better health outcomes for all.