Designing a fresh new logo for Murrays Bay Intermediate, reflecting the local Māori history of the area, would carry significant cultural and educational benefits. The new logo would serve as a powerful educational tool, helping students and the community connect with the rich Māori & early colonial heritage of the region.
Incorporating elements of local Iwi and history into the logo can instill a sense of respect and appreciation for the local traditions, fostering cultural awareness and understanding among the school's diverse student population. This resulted in a new brand identity that was welcomed and embraced by the local community.