With designing a new logo for Mr. Suds Laundry, we wanted to make the logo fun, engaging and connect to a younger audience. Doing this brings several significant benefits to the business. Firstly, it can greatly enhance brand recognition and recall, making Mr. Suds Laundry more memorable to customers and potential clients. A well-designed, sharp looking logo can convey professionalism and trustworthiness, instilling confidence in the quality of the laundry services offered.

Crossfit HPU wanted a brand that effectively conveyed the gym's unique identity and core values, setting it apart in the competitive fitness industry. The logo evoke a sense of authority, strength, energy, and determination, motivating both existing members and potential clients. It served as a visual representation of the gym's commitment to high-performance fitness, which can resonate with fitness enthusiasts and athletes alike.

Manukau Urban Māori Authority

Re-branding ACU, a credit union offered several notable benefits. Firstly, it can helped the institution differentiate itself in a crowded financial market, allowing it to stand out and attract new members. The new ACU brand identity conveyed a sense of modernity, reliability, and customer-centric values, enhancing the credit union's reputation.

It also provided an opportunity to refocus on it’s unique community lending services and benefits it offers, potentially increasing member engagement and loyalty.

Equipfit approached us about creating a new brand. We created a fresh brand image that attracted new customers while retaining the loyalty of existing ones. The new brand provided an opportunity to showcase product innovations, emphasising the company's commitment to quality and technology within the fitness area.

UI/UX

Designing a logo for Camp Pro-Teen, a NSW Aboriginal teen community initiative offered numerous benefits. Firstly, it provided a distinct visual identity that fostered a sense of belonging and pride among the community's youth, promoting cultural preservation and self-esteem.

The logo served as a powerful tool for raising awareness about the camp's mission, promoting its programs, and attracting support from within and outside the community.

Additionally, the logo enhanced professionalism and credibility, helping Camp Pro-Teen establish itself as a trusted and effective organisation in its efforts to empower Aboriginal teenagers through education, leadership, and cultural enrichment.

A Re-branding for Redfort Freight Logistics offered several advantages. We were able to modernise, and simplify their logo, and point the concepts towards a navigation theme. This instantly communicated the company's core message of efficient, reliable, trustworthy and secure logistics services.

This campaign theming was developed throughout the brand modernising the company's image, positioning it as a forward-thinking and innovative player in the market.

We created a new modern logo for Willow Park School, inspired by the Willow tree that used to occupy the school grounds. The logo draws a strong connection to nature and growth, symbolising the school's commitment to nurturing young minds and fostering educational development. It evokes a sense of stability and longevity, reinforcing the school's māori heritage and reputation within the community.

Designing a fresh new logo for Murrays Bay Intermediate, reflecting the local Māori history of the area, would carry significant cultural and educational benefits. The new logo would serve as a powerful educational tool, helping students and the community connect with the rich Māori & early colonial heritage of the region.

Incorporating elements of local Iwi and history into the logo can instill a sense of respect and appreciation for the local traditions, fostering cultural awareness and understanding among the school's diverse student population. This resulted in a new brand identity that was welcomed and embraced by the local community.

We were tasked by Te Whatu Ora to design a brand to be used for immunisation drives throughout New Zealand’s Pasifika communities. The Pasifika Wellness Fale concept held immense potential for public health and community well-being in that the brand acted as a unifying force, resonating with the Pasifika community's cultural values and traditions while emphasising the importance of immunisation. By incorporating Pasifika motifs and symbols, it created a sense of familiarity and trust, encouraging many of our community members to actively participate in the drive.

The brand “The Pasifika Wellness Fale” effectively conveyed the campaign's core message to Talanoa, talk about immunisations with an medical professional. The next objective was safeguarding health and protecting loved ones, thus motivating individuals to take action and get immunised. In doing so, it played a vital role in enhancing public health and building resilience within the Pasifika community, ultimately contributing to a healthier, stronger community.

We were able to create a new brand called Tussock Ridge Merino which signifies durability, warmth, and resilience, mirroring the very attributes of the wool itself. By crafting a logo and brand identity that encapsulates the rugged beauty of New Zealand's tussock-covered hills and mountains, it can evoke a deep connection to nature and authenticity, making Tussock Ridge a symbol of uncompromising quality and natural luxury.

Designing a "Shoo the Flu" national immunisation campaign tailored to Pasifika audiences represented a culturally fun approach to community health promotion. The campaign incorporated a virus personified by a very well known social media personality “Uce gang”, who’s social reach within target audiences was impressive. The campaign used Pasifika families, pasifika languages and footage of the local areas and people within the community in our advertising.

It would emphasise the collective responsibility of Pasifika communities in protecting their loved ones and elders from the flu. By aligning with Pasifika values of family, community, and caring for one another, this campaign can foster a sense of unity and resilience in the face of illness.

Through culturally appropriate messaging and engagement, "Shoo the Flu" can play a vital role in increasing flu vaccination rates within the Pasifika community, promoting better health outcomes for all.

Orawai is a proudly Māori owned water company based in Auckland’s West coast, Waitakere Rangers. Orawai's brand development showcases the ability to tell compelling stories through design.

The brand's visual identity, packaging, and messaging conveys the story of environmental stewardship, and the importance of clean water, effectively engaging and educating consumers.